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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Many people refer to Las Vegas, Nev., as the Disneyland for adults. Well, I would definitely call the years Specialty Equipment Market Association (SEMA) show in Las Vegas the Disneyland for automotive enthusiasts.
During the first week of November, automotive parts and accessory companies and major vehicle manufacturers showcase their latest wares to prospective volume buyers: other companies. Not open the public, the show is the beginning point for what will be on store shelves this season.