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The company has a new logo to emphasize its zero-emission future and a new marketing campaign to promote that vision.
And there’s more to it than just clever slogans, advertising and flashy new graphics: By the end of 2025, GM plans to invest $27 billion to introduce 30 electric vehicles (EVs) globally, which is an ambitious agenda that fundamentally transforms the company’s identity. Bigger still, the company also announced a goal to sell only zero-emission vehicles by 2035.