Author Archives: Tabitha

2020 Porsche Taycan
August 3, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

 

Story Intro

Nearly every automaker seems bent on chasing Tesla and that includes Porsche, which recently introduced the electric Taycan.  It joins a burgeoning battery-electric movement that began in earnest with the launch of the Tesla Model S in 2012. There are now a number of entries, from modest compacts to larger sedans and utility models (crossover). In about a year, there will be pickups and perhaps a sports car or two as well.
The Taycan (pronounced tie-con) EV looks like a real Porsche and from either end resembles the 911 sports car.

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Dodge Dart: 2013-’16
July 27, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Dodge claimed that the Dart’s Giulietta platform resulted in a car that was the largest in its class, ahead of the Toyota Corolla, Honda Civic, Mazda3 and Chevrolet Cruze. Indeed the Dart is bigger than it seems. Styling was smooth and clearly Dodge-like and the spacious interior was also a standout, with futuristic-looking gauges, non-traditional control-panel displays and a unique storage area beneath the front-passenger-seat-cushion. The Dart’s ride and road manners were equal to the best-in-class compacts.

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The Auto Sleuth
July 27, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

  • Mac and PC print layout with separate text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

2021 Ram 1500 TRX
July 20, 2020

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

  • Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most  systems) as well as Adobe Photoshop.
  • Mac or PC use.
  • Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
  • Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
  • AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Profiles, Mark Donohue
July 20, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Mark Donohue might not have been the fastest race driver who ever lived, but he was one of the most brilliant. He, along with his friend and boss Roger Penske, were dedicated professionals who strongly believed that preparation and technical innovation were key to winning races. Time and again their immaculately turned-out cars proved the Penske adage that “effort equals results.”

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Fine Lines: Oldsmobile W-30
Fine Lines July 13, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

Many hero cars from the musclecar era of the late 1960s and early 1970s didn’t start out as heroes. They began as secrets, often developed as covert after-hours projects. Built in secret and even sold in secret. And as far as deep and dark automotive secrets go, few were any deeper or darker than Oldsmobile’s W-30.
It was so secret, in fact, that most of the company’s dealers weren’t even aware it existed.

Please contact us to order this feature.

WordSearch
July 13, 2020

PuzzleOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

  • Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
  • High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

Auto Almanac
July 6, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
  • PDF of layout included.
  • About 600 words: NO?separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Top Gear
July 6, 2020

Overview

Use: Media professionals demanding top-quality automotive content for  print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Please contact us to order this feature.

FIRST LOOK: 2021 Ford Bronco Sport
July 6, 2020

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

 

Story Intro

With great fanfare reminiscent of the 1964 Mustang launch, Ford recently introduced not one, but two distinct vehicles from a revived Bronco brand.
The midsize two- and four-door Bronco arrive in early 2021, but the smaller Bronco Sport is arriving soon, before the end of 2020. The major differences between the two models are substantial; so much so that it’s surprising Ford is using the Bronco name for both, unless the plan is to create a whole line of Bronco vehicles, similar to what the Jeep brand does.

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