Profiles, Pete Estes
July 25, 2016


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Elliott ‘Pete’ Estes could see a lot of things before they happened. Like on that morning in 1963 when Jim Wangers, an account executive for Pontiac’s advertising agency, walked through the door with a notion that would ultimately ignite the ‘muscle car’ era. Estes could see the potential in secretly creating the GTO, a car that eventually became the subject of songs, movies and passionate car clubs from Detroit, Mich., to Dallas, Tex. Estes foresight was a gift that would take him from the engineering offices of Chevrolet and Pontiac, all the way to the top of General Motors.

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