One man’s guide to what women really want . . .
July 25, 2016


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What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

The cool car gets the girl, right?
Well, a study out of the United Kingdom shows that, if nothing else, men are indeed from Mars and women are from Venus, because they have drastically different (almost diametrically opposed) definitions of what ‘cool’ means. Apparently on Mars, sports cars are the big thing, and on Venus it’s all about electrics and hybrids. That’s all well and good, but the Men from Mars (like any men from any planet, I imagine) clearly have no clue what women want. Forty eight percent of men surveyed thought that buying a sports car would woo a gal into the passenger’s seat.

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