Nicolas Cage
Legends Sept 21, 2015

Overview

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If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

The film “Gone in 60 Seconds” didn’t spark actor Nicolas Cage’s love for cars, it was just an extension of that passion. “To combine film and cars, the two things I love most, was something there was no way to pass up,” said Cage in an interview with his fan Web site. In fact, Cage, who hobbies include racing, did much of the stunt driving behind the wheel of Eleanor, a movie clone of a 1967 Ford Mustang Shelby GT 500.

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Hey guys, this is how you really impress
a woman with your ride
Full Throttle Sept 14, 2015

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Boys, boys, boys . . .
They can be so… I don’t know… inexplicable. But in a sweet way. Like my friend Joe. Joe is an interesting paradox. On one hand, he loves opera. On the other, he loves cars.
His current vehicle of choice is a bright green Volkswagen New Beetle. But it’s not just a “car,” per se, oh no. “It’s turbocharged,” he proudly announced to me one day as I slowly blinked and blankly stared at him. Turbocharged? Why, for the love of all that is good on this earth, would someone want to do that? To a New Beetle.

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2016 Toyota Tacoma
Sept 14, 2015

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

Since its previous incarnation, which was introduced for the 2005 model year, the mid-size Tacoma has outlasted the Dodge Dakota, Ford Ranger and Explorer Sport Trac, Honda Ridgeline and General Motors’ original Chevy Colorado/GMC Canyon duo. (The absent Ridgeline returns for 2017, while the two-year hiatus of GM’s small pickups ended with their 2015 re-launch.)
Toyota has had no such need to pause and regroup.

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2016 Buick Cascade
AutoGraph Sept 14, 2015

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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Lost connection
The Octane Lounge Sept 14, 2015

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

New cars and light trucks are safer and more capable than ever, with technological features that even a generation ago would have seemed unimaginable. Infotainment centers and wi-fi hot spots, adaptive cruise control, lane-change warnings and collision-avoidance systems are just a few of the new technologies that are becoming increasingly commonplace.
But when does a good thing become just too much?

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People who ask for advice,
but don’t really want it
Sept 14, 2015

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Story Intro

The three people who solicited my questionably sage advice this past week are typical of what I run across. Acquaintance Number One is an early-20s car shopper who drives a four-year-old compact. “What do you think of this one?” she eagerly asked while showing me an image on her tablet. “I don’t think it’s the right car for you. Besides, what’s wrong with your current ride?”
“I hate it,” was her immediate response. It’s always breaking down and I’ve worn out three sets of tires in the past year”.
“What might be causing that?” My exaggeration detector was now amped up.

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Nothing to see here . . .
just some gadgets
AutoKnow Sept 14, 2015

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The annual International Consumer Electronics Show has built its reputation during the last 40-plus years as the world’s playground for gizmos and gadgets; a place for technology trendsetters to show off their hoverboards, drones, robots and other consumer contraptions.
But more and more, the CES stages inside the Las Vegas Convention Center are becoming a showcase for car builders to celebrate their own technological advancements, and even unveil a few new rides.

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Top Gear
Sept 14, 2015

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Please contact us to order this feature.

The Auto Sleuth
Sept 14, 2015

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Profiles, Nils Bohlin
Sept 14, 2015

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Bohlin wasn’t physically in Akron the day the National Inventors Hall of Fame added his name to the long lost of other inventors who had changed society. In a strange and unfortunate twist of fate, he died of a heart attack that very day some 3,000 miles away in Ramfall, Sweden. He was 82.
“But his seat belt is everywhere,” a hall of fame spokesman said on the day of the induction, which was attended instead by his two sons.