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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Boys, boys, boys . . .
They can be so… I don’t know… inexplicable. But in a sweet way. Like my friend Joe. Joe is an interesting paradox. On one hand, he loves opera. On the other, he loves cars.
His current vehicle of choice is a bright green Volkswagen New Beetle. But it’s not just a “car,” per se, oh no. “It’s turbocharged,” he proudly announced to me one day as I slowly blinked and blankly stared at him. Turbocharged? Why, for the love of all that is good on this earth, would someone want to do that? To a New Beetle.