Category Archives: Full Throttle

The trouble with trouble lights
Full Throttle May 23, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

When you start your car in the morning, the dash lights up like a Christmas tree. With some luck, they all go out once the engine is running.
Sometimes you’re not lucky and then you’re forced into ignore-the-light-it-until-later mode, or you spend some time trying to research your three-pound manual for answers.
The symbols aren’t exactly intuitive and even if they were, the manual will spell out, in detail, tales of terror and expensive catastrophe should you continue for any length of time in ignore mode.

Please contact us to order this feature.

If you actually love your cat, read this
Full Throttle May 16, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

I love animals, just like most people. But can we claim to love animals when we let them roam around inside a moving vehicle? While steering my way out of the grocery-store parking lot, I couldn’t help but notice a woman parked, blocking the main entrance with a half-dozen cars stopped behind her honking their horns.

Please contact us to order this feature.

A classified ad that will help sell your car
Full Throttle May 9, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Your main goal is to get people to read your ad and learn more about your car, not to say how much you love your car.
Start by covering the basics, including: make and model, year, body style, motor, transmission, mechanical condition, previous use, power equipment, color and miles showing. Most online classified sites won’t even let you post without this basic info, so don’t forget it when it comes to print advertising.
Beef it up by mentioning the really hot selling features. Maybe you’ve spent a bundle to fix ‘er up. Low miles? Awesome torque? Aftermarket sound system?

Please contact us to order this feature.

NASCAR still has this woman’s heart
Full Throttle May 2, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

As a big fan of NASCAR, I have been to many races at different tracks over the past few years. I’ve also been to open-wheel races on the Indycar and Formula One circuits.
It amazes me how two forms of auto racing can be so incredibly different. Of course there are the clear, fundamental differences. Formula One cars are small, light, have no fenders and drive on twisty road courses. The cars are governed by a completely different set of rules than the full-bodied NASCAR stock cars, which primarily drive on oval tracks.

Please contact us to order this feature.

Without a plan, this project really is never ending
Full Throttle April 25, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

If you have ever built a house, or a shed, or a table . . . or attempted a home renovation of any kind, you know what kind of a planning disaster it all can be.
There are endless decisions to make and remake, often on the most seemingly insignificant details as well as organizing and scheduling of the trades (you did hire someone to do this, right?) so that everything gets done well and on time. And you wouldn’t dream of beginning without a plan and a budget.

Please contact us to order this feature.

Scratching the summer itch with a road trip
Full Throttle April 18, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Do any of you love to drive as much as I do? I’m not talking about fast cars at the racetrack. I mean just simple daily driving.
Our culture does not only have a love affair with cars that seems to keep growing, but we also have a passion for driving them. Why? Many factors contribute to the giddiness that many of us get when sliding behind the wheel of our rides.
Contrary to the perils of your morning commute, driving can actually be a tremendous stress reliever.

Please contact us to order this feature.

Scratching the summer itch with a road trip
Full Throttle April 11, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

It’s the middle of summer, but have you booked off for some serious cruising seat time yet?
All of you with your hotrods, classics and convertibles that you probably don’t dare uncover during the winter months are finally back on the road, but where are we headed?
Me? I plan to put the convertible top down and indulge in many relaxing rides up the gorgeous Pacific Coast Highway north of Los Angeles, Calif.

Please contact us to order this feature.

Are you an enthusiast or an elitist?
Full Throttle April 4, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Some old-time musclecar guys and gals scoff at what kind of “performance” cars the kids are driving these days and some of the kids chuckle at the old-tech, gas-sucking barges that some people kludge up traffic with.
It’s beginning to sound like two soccer moms bickering about their kids at every game. Somewhere along the way they forget they’re all there for a common interest.

Please contact us to order this feature.

This is where the rubber meets the road
Full Throttle March 28, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

It’s interesting what a new set of tires will do for your car and what mechanical ailments can seemingly be “fixed” by their installation.
A vehicle I was driving was in need of new tires, although they weren’t completely shot. As well, strange sounds were coming from the front of the car, especially while slowing down, a sort of growling noise accompanied by a wobble in the steering wheel.

Please contact us to order this feature.

Does the actual test drive meet the fantasy?
Full Throttle March 21, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Sometimes in life, getting what you want can be, well, not what you thought it would be. That applies to that gray area of how you think a certain new car will be versus the sometimes crushing reality of how it actually is during the test drive. It reminds me of a familiar pattern in my life: the post-payday shopping spree. All month long I would eye a gorgeous ensemble, strolling through the mall, picturing myself in that periwinkle mohair sweater set and those brushed cotton khakis. Or that tailored leather blazer.

Please contact us to order this feature.