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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

When you start your car in the morning, the dash lights up like a Christmas tree. With some luck, they all go out once the engine is running.
Sometimes you’re not lucky and then you’re forced into ignore-the-light-it-until-later mode, or you spend some time trying to research your three-pound manual for answers.
The symbols aren’t exactly intuitive and even if they were, the manual will spell out, in detail, tales of terror and expensive catastrophe should you continue for any length of time in ignore mode.