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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Your main goal is to get people to read your ad and learn more about your car, not to say how much you love your car.
Start by covering the basics, including: make and model, year, body style, motor, transmission, mechanical condition, previous use, power equipment, color and miles showing. Most online classified sites won’t even let you post without this basic info, so don’t forget it when it comes to print advertising.
Beef it up by mentioning the really hot selling features. Maybe you’ve spent a bundle to fix ‘er up. Low miles? Awesome torque? Aftermarket sound system?