Category Archives: AutoKnow

Number 6, Ed Welburn
AutoKnow July 17, 2017

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Only a handful of people have held the top design job at General Motors. Ed Welburn retired in 2016 with a long list of successes, enough to earn him a place in the Automotive Hall of Fame.

Please contact us to order this feature.

Big wheels
AutoKnow May 8, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Over the years, the streets of Hollywood have been a showcase of celebrity rides. Here are a few of the more famous and downright infamous.

Please contact us to order this feature.

Shake, rattle and roll
AutoKnow May 1, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

It’s one thing to be stranded on the side of the road near where you live. But it’s quite another to be stranded 1,000 miles from home on vacation where, with the added stress on your vehicle, it’s more likely to happen. Yes, indeed, according to auto experts (all auto experts) planning and preparation actually works. Who knew. Sarcasm aside, of course we know this, so why don’t many of us follow our gut instincts . . . or all that wholesome professional advice?

Please contact us to order this feature.

Reel rides
AutoKnow February 7, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The email floodgates are about to open. All car lovers have their favorite iconic movie rides that helped capture the pulse of individual films and at times entire generations. The following is just one list, hardly meant to be the definitive list of all movie cars, ever, so email your suggestions, and why, using the contact information at the end of the story. In no particular order:

Please contact us to order this feature.

Seat time
AutoKnow January 30, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

What’s a ‘real’ interior?
Look at an Audi or BMW. Comfy, sophisticated, highly detailed and tailored. They feel great and they fit.
However, domestic automakers, which have lagged far behind the likes of Audi, finally see the space where we spend most of our time (the interior) as sacred ground worthy of some real effort. You just have to look at the guts of the modern Ford Mustang to see the difference.

Please contact us to order this feature.

Go with the floor
AutoKnow January 16, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Chipped, cracked, abused, stained, filthy, dusty, boring . . . the garage floor.
But after decades of being the gray sheep of the flooring world in nearly every home and many businesses, this stale concrete slab is enjoying a renaissance of affordable improvement options to finally show its true colors, literally. From vivid tiles and decorative porcelain looks, to the more practical epoxy finishes, the art of the garage floor is gaining momentum by both professional installers and do-it-yourselfers.

Please contact us to order this feature.

Michael Simcoe
AutoKnow January 9, 2017

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Michael Simcoe is the first to say that many new career challenges lie ahead for him, first and foremost, filling the big shoes left behind.
With the retirement in July of General Motors designer Ed Welburn after his 44 years with the company, Simcoe, 58, from Australia, took over duties as the global styling chief for General Motors. He’s only the seventh person and the first non-American in the history of the company to get the job.

Please contact us to order this feature.

The near future
AutoKnow December 5, 2016

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Strict emissions standards in the state of California and an elevated West Coast eco-consciousness typically turn November’s Los Angeles Auto Show into the premier showcase for electrified vehicles.
But during this time of cleaner burning engines, low fuel prices and budget-wary buyers, pricier electrics gave way this year on the L.A. stages to a robust lineup of more affordable and popular small trucks and utility vehicles.

Please contact us to order this feature.

Fall fever
AutoKnow Sept 12, 2016

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

For many people, car ‘care’ is a four-letter word.
But, like many things in life, you can save time by spending money. As well, when it comes to your vehicle, a dollar spent on the right products often equals many times that saved down the road on repairs, resale value and elbow grease. The following products were chosen for this reason. Wheelbase Media is not affiliated in any way with the following companies or their products. They have been selected as a sample of the thousands of products out there that are designed to, among other things, give you more time to live your life.

Please contact us to order this feature.

Countermeasures
AutoKnow Sept 5, 2016

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Counterfeit auto parts are a multibillion-dollar drain on the industry, and it’s so pervasive, even carmakers can be ripped off. Maysa Razavi, anti-counterfeiting manager for the International Trademark Association, said at least one luxury carmaker has fallen prey to ripoffs. ‘It’s not just consumers, but sophisticated buyers who get tricked,’ she said, declining to name the carmaker.
In 2015, the United States reported 132 seizures of counterfeit auto parts while Europe reported 637 seizures. In total, the U.S. counterfeit market was about $1.3 billion in 2015, with automotive worth about three percent of that figure, according to the U.S. Customs and Border Patrol.