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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.
- Mac and PC page layout with accompanying text and art files for maximum work flexibility.
- Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
- PDF of layout included.
- About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
- Artwork resolution (200-250 dpi) is high enough for print use.
- Includes Photoshop layers file of main art.
- Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
- Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.
Counterfeit auto parts are a multibillion-dollar drain on the industry, and it’s so pervasive, even carmakers can be ripped off. Maysa Razavi, anti-counterfeiting manager for the International Trademark Association, said at least one luxury carmaker has fallen prey to ripoffs. ‘It’s not just consumers, but sophisticated buyers who get tricked,’ she said, declining to name the carmaker.
In 2015, the United States reported 132 seizures of counterfeit auto parts while Europe reported 637 seizures. In total, the U.S. counterfeit market was about $1.3 billion in 2015, with automotive worth about three percent of that figure, according to the U.S. Customs and Border Patrol.