2017 Ford Raptor
August 29, 2016


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What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

As pickup trucks go, you won’t find anything else quite like the Ford Raptor on the road, trail, in a bog or blasting across the desert. This gutsy, go-anywhere bird of prey does have a few imitators, but it remains in a singular league of its own.
The genesis of the Raptor, which comes to market later this year, was the SVT Raptor, a ground-pounding F-150 offshoot launched for 2010. That truck was instantly recognizable with unique bodywork, jacked-up ride height and a rip-snorting 6.2-liter V-8 that put out 411 horsepower and 434 pound-feet of torque.

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