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What is Auto Edit?
Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.
Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.
Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.
The automotive industry calls it a mid-cycle refresh. It usually occurs around the halfway point of a vehicle’s lifespan (before a full redesign) and can mean anything from a new grille and taillights to something akin to a major overhaul. You can place the 2017 Escape (now in dealer showrooms) mostly in the cosmetic category.
As Ford’s second most popular vehicle (behind the Ford F-150 pickup), the blue-oval automaker deemed that a nip here and a tuck there was all that was necessary to keep the small and tall wagon up with the times.