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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.
- Mac and PC page layout with accompanying text and art files for maximum work flexibility.
- Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
- PDF of layout included.
- About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
- Artwork resolution (200-250 dpi) is high enough for print use.
- Includes Photoshop layers file of main art.
- Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
- Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.
Painting a car is expensive, you’re graphically limited and, well, your decision to proceed is pretty irreversible. These are three key reasons why vinyl is gaining popularity. Whether for advertising or for nothing more than personal preference, Bernie Michaud, president of INCOLOR, Inc., (www.incolor.ca) explains that vinyl wraps are quickly becoming the design option of choice for business and vehicle owners who crave visibility, with some flexibility.