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As a Ford dealer in Detroit, Michigan, Warren Avis valued customer service and knew how to take a need and turn it into an opportunity. As a pilot during World War II, Avis continually became frustrated when ground transportation was not available at airports when we returned home from missions overseas. Although Hertz was already offering a transportation service, its branches were not located at all airports. Avis reasoned that air travel would grow and lead to an increased need for ground transportation.