McLaren P1
AutoGraph Sept 22, 2014

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Auto Almanac – Sept 22, 2014

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Ferrari 308 – FineLines Sept 22, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

Back in the 1970s and ’80s, TV private-investigator series were all the rage and many of their stars were defined by the cars they drove. But gumshoe Thomas Magnum, played by actor Tom Selleck, was one very cool customer. And the equally cool Ferrari 308 prominently featured in the “Magnum, P.I.” series proved to be just the kind of eye candy that helped make both the show – and the car – a roaring success.

Please contact us to order this feature.

Who Gets The Girl?
AutoKnow Sept 22, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

For the all the guys out there who think that flashing a cool set of wheels is the fast track to a woman’s heart, we have some news for you. Actually, 100 women have some news for you.
Yes, it’s true that some women are more attracted to certain vehicles than to others, but as you’re about to find out, not for the reasons you might think.
How did we discover this? By devising a fun survey and taking to the streets with five vehicles to see if any patterns would emerge.

Please contact us to order this feature.

Jules Felix Philippe Albert de Dion
– Legends Sept 22, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

DeDion wanted to create his own cars and his first invention came about mainly as a result of a curiousity he has after seeing a model steam locomotive in a Paris toy shop. With his partners, he quickly became part of an engine empire from the first boilers and steam engines. At first, de Dion’s company patented a rear axle that improved the ride of vehicles, then produced a self-propelled steam vehicle in 1882.

Please contact us to order this feature.

Overhaulit Part 39
It’s all in the trim

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

When someone wants to know whether a certain car they’ve found is a good candidate for restoration, I have just one question. How’s the trim? Is any of it missing? Is it pitted and rotted and rusting?
I guess that’s three questions, really, but you would be surprised by how many people think they’re money ahead buying a shell of a car for a few thousand less than a car with all its trim intact.

Please contact us to order this feature.

Show-offs. . . SEMA Show
The Octane Lounge Sept 22, 2014

Overview

Description

The SEMA show, which ran Nov. 4-7, featured more than 2,200 exhibitors, showing off high-performance parts, pieces, machine tools, scantily-clad young models and who-knows-what-else. Most of all, though, SEMA features hundreds and hundreds of custom and concept cars, many from the world’s leading automakers, others from tuners.
There’s something for everyone at SEMA, from hot rods to racecars to supercars, and everything in between, along with the usual dramatic excesses that Las Vegas naturally serves up.

Please contact us to order this feature.

Profiles, Shojiro Ishibashi – Sept 22, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Spurred by Japan’s rapid industrialization, and the increasing number of cars on the road, Ishibashi conducted extensive research in the tire market and saw an opportunity. He recognized the huge potential for motor transport in Japan and after a few years of testing prototypes he developed the first tires in Japan purely based on Japanese technology. He created the company name by reversing the English translation of his own name: Bridgestone came from a literal translation and transportation of Ishibashi, meaning “stone bridge” in Japanese.

Please contact us to order this feature.

Keyless entry? How about keyless driving . . .
Full Throttle Sept 22, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Let’s take the easiest-to-lose item on the planet — car keys — and make it so you can lose them inside the car, too. Oh, in some cases you get to lose two keys inside the car. The new Dodge Challenger Hellcat has a key for lower power and one for higher power. Cool, yes indeedy, but you know what’s going to happen. . .

Please contact us to order this feature.

2015 Mini – Sept 22 , 2014 AutoPilot

Overview

Description

The Mini lineup has undergone plenty of change and several new models since BMW acquired the brand and launched its initial version for the 2003 model year. For 2015, a shuffle within the Mini ranks has one model departing along with the addition of the Mini Hardtop 4 Door.