The Auto Sleuth
Oct 26, 2015

Untitled-5.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

  • Mac and PC print layout with separate text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Shift!
Oct 26, 2015

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Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main “Shift” art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 900 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

AutoCross
Oct 26, 2015

CrosswordOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

  • Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
  • High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

 

Please contact us to order this feature.

WordSearch
Oct 26, 2015

PuzzleOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

  • Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
  • High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

How to not be “that” jerk at a car show
Full Throttle Oct 26, 2015

Rhonda_Mug_shotOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

  • About 800-900 words; Word text file plus high-resolution art files for print and Web use.
  • Mac and PC layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

At the Detroit Auto Show, most of the journalists seem rather well behaved. They have access to the cars, so they get in and out and poke and prod them, but they’re generally mindful that something like a $100,000-plus BMW i8, in fact, belongs to someone else. But not everyone is built to be respectful.
How many times have you seen people at car shows demonstrate a total lack of respect for the rules, the vehicles and even for other people?

Please contact us to order this feature.

Mika Hakkinen
Legends Oct 26, 2015

Legends_HAKKINENOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced.
Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

He has been called the “Flying Finn,” the “Iceman” and “Mika the Magnificent.” As the most successful Finnish driver in Formula One history, and with 20 wins, Hakkinen was a quiet man on a circuit full of flash. Born on Sept. 28th, 1968 near Helsinki, he began racing go-karts when he was 5. Within three years, he was a karting champion. In 1991, after more than a decade working his way up, Hakkinen jumped from formula 3000, the minor leagues of open-wheel racing, to F1.

Please contact us to order this feature.

Profiles, George Barris
Oct 26, 2015

Untitled-3.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Was it a coincidence that his death came during the world’s largest show of sparkling speed and automotive artistry?
It was the fifth of November, a Thursday during the 2015 Specialty Equipment Market Assn. show – the SEMA Show – in Las Vegas, Nev. It’s a place where hundreds of the best custom cars in North America converge to celebrate the very thing he stood for, a place where businesses order massive quantities of speed parts, tools, wheels, gadgets and even car wax, and a place where Barris’s most famous creation – the original Batmobile – would often appear.

Please contact us to order this feature.