Shift!
March 14, 2016

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Auto Almanac
March 14, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

WordSearch
March 14, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

AutoCross
March 14, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

2016 Cadillac CTS-V
AutoGraph March 14, 2016

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Top Gear
March 14, 2016

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Please contact us to order this feature.

Mazda6: 2009-’13
March 14, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Mazda’s mid-size sedan arrived for the 2004 model year as the replacement for the long-serving 626 series. The ‘6’ was originally offered as a sedan, but a hatchback was added part way into its second season with a Sport Wagon added for 2005. An all-new sedan replaced the original Mazda6 for the 2009 model year and carried a 170-horsepower 2.5-liter four-cylinder or an optional 272-horsepower 3.7-liter V6. A six-speed manual transmission as well as a five-speed automatic were available in four-cylinder models, while a six-speed automatic came with the V6.

Please contact us to order this feature.

2016 Cadillac CT6
March 14, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

Cadillac’s concerted efforts to earn major-league status in the luxury-sedan field have so far yielded mixed results. Despite introducing the dashing ATS sedan/coupe and a redesigned CTSs sedan, buyers haven’t exactly been beating down the doors at dealerships. Perhaps, then, the new-for-2016 CT6 is the brand’s best shot at attracting newbies who might otherwise select a high-end carriage from German, British or Japanese automakers.
The CT6 moves above of the XTS in Cadillac’s sedan pecking order to become the limousine of choice.

Please contact us to order this feature.

Top Gear
March 7, 2016

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Please contact us to order this feature.

Profiles, Pierre LeFaucheux
March 7, 2016

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

For Pierre Lefaucheux, the architect of the new Renault whose vehicle helped rescue France from a post-World War II slumber, the ending was all too ironic. When his rather large vehicle slid off the overly small road that night just 11 days into February of 1954, the company had just popped the champagne bottles to celebrate its two millionth vehicle. It was an automotive rebirth and also a tragedy that a car crash, that’s right, a car crash, claimed Lefaucheux’s life at age 56. The car made the man. The man made the car. Both were equal parts of a good story.