How much branding is too much?
Full Throttle Nov 2, 2015


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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

  • About 800-900 words; Word text file plus high-resolution art files for print and Web use.
  • Mac and PC layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.


Iconic cars being cast as the stars of TV shows and films is certainly not a new idea. Heck, the late, great George Barris is responsible for having created many of them, one of the most famous being the Batmobile. Then there’s Herbie the Love Bug, the Mini Coopers in “The Italian Job”, classic cars such as the Thunderbird in “American Graffiti”, Aston Martins in the Bond films and the Mustang driven by Steve McQueen in “Bullitt”. Those cars often drew more attention in the movies than the actors and storylines. Proof? The “Eleanor” Mustang from “Gone in 60 seconds.”

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