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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

After much rejoicing and high-fiving over a record-breaking sales year in 2015, there’s a lot of talk in the industry about what to do and where to go next. Sales might increase for 2016, but predictions are that the market is more likely to plateau. That’s not the news, though. Out of that discussion comes a revelatory thought: not everyone needs or wants to own a car, but everyone needs transportation. Ford boss Mark Fields recently put it into dollars and cents: the automotive-sales market is a $2.3-trillion pie, of which Ford has about six percent. The transportation-mobility sector is a $5.4-trillion pie and Ford has “almost none” of it.”