How automakers intend to move into
the transportation business
Full Throttle Nov 16, 2015


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After much rejoicing and high-fiving over a record-breaking sales year in 2015, there’s a lot of talk in the industry about what to do and where to go next. Sales might increase for 2016, but predictions are that the market is more likely to plateau. That’s not the news, though. Out of that discussion comes a revelatory thought: not everyone needs or wants to own a car, but everyone needs transportation. Ford boss Mark Fields recently put it into dollars and cents: the automotive-sales market is a $2.3-trillion pie, of which Ford has about six percent. The transportation-mobility sector is a $5.4-trillion pie and Ford has “almost none” of it.”

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