Fine Lines, American Motors AMX
Fine Lines September 19, 2016

finelines_amxOverview

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Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

The AMX was an attempt to produce something really revolutionary and to radically change the perceptions of a stodgy American Motors Corporation. But the vehicle designed to make a big noise in the marketplace amounted to little more than a barely audible whisper.
Poor old AMC could hardly be faulted for trying. Hit head-on by the Go-Go 1960s, the company had little choice but to abandon its compact-focused, fuel-efficiency-is-king mantra and develop products with the cash- and credit-rich boomer generation in mind.

Please contact us to order this feature.