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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Why do people who smile at each other passing on the sidewalk suddenly become adversarial behind the wheel of a car? Perhaps it’s the metal cocoon insulating them from reality? Lisa and I mind our own business – and our manners – on the road and have a good time. Sometimes I wonder if “cranky drivers” are just cranky people or do they change when they hit the road. Mild and meek folks strap on a couple of tons of sheet metal, plastic and technology and slip into a persona of power and greed with an attitude the road is theirs and every problem out there is the result of someone else’s stupidity.