Author Archives: Tabitha

Ford Mustang Shelby GT350
AutoGraph May 25, 2015

AutoGraph_SHELBY_GT350AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

  • Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most  systems) as well as Adobe Photoshop.
  • Mac or PC use.
  • Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
  • Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
  • AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Cranky on board
AutoKnow May 25, 2015

Untitled-8.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
  • Artwork resolution (200-250 dpi) is high enough for print use.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Why do people who smile at each other passing on the sidewalk suddenly become adversarial behind the wheel of a car? Perhaps it’s the metal cocoon insulating them from reality? Lisa and I mind our own business – and our manners – on the road and have a good time. Sometimes I wonder if “cranky drivers” are just cranky people or do they change when they hit the road. Mild and meek folks strap on a couple of tons of sheet metal, plastic and technology and slip into a persona of power and greed with an attitude the road is theirs and every problem out there is the result of someone else’s stupidity.

Please contact us to order this feature.

Ferrari high
The Octane Lounge May 25, 2015

Untitled-3.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

Could the red-hot market for vintage Ferraris finally be leveling off? Maybe, just maybe.
www.hagerty.com, which tracks vintage and collector-car prices, reported recently that its Hagerty Ferrari Index gained just one percent in value over the four-month period ending in May.
Writing for www.hagerty.com, collector-car expert Dave Kinney noted, “This is the lowest upward move since our 2006 inception date, and is in stark contrast to the 10-20 percent changes we recorded through much of 2013 and 2014 . . .

Please contact us to order this feature.

What does it mean if Dodge is
giving up its minivan?
May 25, 2015

Untitled-1.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

The idea was brilliant. Take a compact-car chassis, attach a boxy body, add a couple of rows of bench seats and sell it for cheap. Instantly, there’s a vehicle that can carry the entire gang and their gear, sips fuel and can fit inside your garage.
If you think I’m referring to the creation of Chrysler’s minivans, you would be only partially correct. I’m also talking about Volkswagen’s Beetle-based people mover, which was the vehicle that began the craze.

Please contact us to order this feature.

Go on a test drive with an auto writer?
May 18, 2015

Untitled-27.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

What questions am I asked the most?
“I’m buying a car. What’s good?”
The second question is, “You must have connections, can you get me a deal?” Most definitely “no” to that one, but the first one is worth some discussion. These types of calls and emails come at all hours of day. I might be working in the office or out with friends for dinner, but once someone finds out that I’m a “car guy,” the questions start coming about what I think is good and bad.

Please contact us to order this feature.

2016 Camaro
AutoGraph May 18, 2015

AutoGraph_2016_CAMAROAutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

  • Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most  systems) as well as Adobe Photoshop.
  • Mac or PC use.
  • Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
  • Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
  • AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Profiles, Donald Healey
May 18, 2015

Untitled-22.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Generally speaking, if there’s a popular old car, there’s likely a club for it. Or in this case, a club for a popular man. There are dozens of regional clubs dedicated to Donald Healey and his creations.
For example, just slip a $65 check into an envelope, affix the proper postage and you’re part of the Ohio Valley Austin Healey Club. Your membership includes a magazine, newsletters and something much more intangible: Healey’s dream.

Please contact us to order this feature.