Author Archives: Tabitha

They broke the mold
AutoKnow July 27, 2015

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Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
  • Artwork resolution (200-250 dpi) is high enough for print use.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Geoff Hacker calls his auto shop in Tampa, Fla., kind of an SPCA for a beautiful, but often ignored era of the American sports car that didn’t last long, yet still holds an indelible mark on the history of automotive design.
While many car collectors and enthusiasts spend their time and money hunting the popular classic chrome and steel models of the 1950s, Hacker and his business partner and buddy, Rick D’Louhy, keep their collective efforts focused on fiberglass.

Please contact us to order this feature.

Wheeler dealer Rick Hendrick:
life lessons in the car biz
The Octane Lounge July 27, 2015

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Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

It’s good to be Rick Hendrick right about now.
He’s the founder of the Hendrick Automotive Group, which is the largest privately held automobile dealership in America and the sixth-largest overall. There are 95 dealerships in 13 states, representing 29 different automotive nameplates. In 2014, the company’s sales topped $7.5 billion, which is an impressive number that will go up this year. The Hendrick Automotive Group employs more than 10,000 people now.

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Kia Rio/Rio5: 2006-’11
July 27, 2015

AutoFile_KIA_RIO.qxdOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

With a starting price in the $11,000-$13,000 range when new, the Rio was one of the more affordable models on the market and offered a strong alternative to purchasing a used car. Although small in stature, the interior provided plenty of space for four (five if back-seat occupants didn’t mind being crammed together) plus their belongings. The more versatile Rio5 wagon was the hauler of the two and was capable of transporting a considerable amount of gear with the rear seat folded down (although the load floor was not flat).

 Please contact us to order this feature.

Fine Lines: Ferrari 275
FineLines July 27, 2015

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Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

Beautiful to look at, the 275 GTB had its flaws, such as a tight interior and terrible rear visibility. Whatever. The V12 engine buzzed to 8,000 revs per minute and put out 300 horsepower. At just 2,500 pounds, that meant zero-to-60-mph times of about 5.5 seconds and a top speed of 160 mph. It was the perfect Ferrari, at least as far as the 1960s were concerned. For Enzo Ferrari, the 275GTB and GTS series reaffirmed his company’s stature as a producer of first-class sports cars that, with their stirring mechanical sounds and captivating architecture, became the gold standard for the finest in no-expense-spared pure-bred supercars.

Please contact us to order this feature.

Profiles, Wayne Cherry
July 27, 2015

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Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Under Cherry’s direction, GM revealed more than 35 concept cars and trucks around the world, more than any other automaker in such a brief period.
An award-winning designer, Cherry, now retired and in his late 70s, is considered by many as the leader of a design renaissance at GM. And all of it occurred during some of the most challenging times, financially, for the automaker.

Please contact us to order this feature.