Author Archives: jeff

Overhaulit Part 1
Meet our new 45-year-old Mustang

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Ahhhh, the look of a freshly restored 45-year-old car. It’s shiny. It’s new. But even on its very best day, it still drives like a 45-year-old new car and that can be pretty scary. Our 1965 Mustang fastback project car differs from our Plymouth and Chevrolet projects because we bought it completely finished. Well, with new parts and 45-year-old technology, anyway.

Please contact us to order this feature.

2015 Subaru Impreza
Nov 24 , 2014 AutoPilot

Overview

Description

A good set of snow tires and the Impreza hatchback can take your buddies and their stuff pretty much anywhere. The all-wheel-drive system you get depends on whether you pick the manual transmission or the continuously variable unit. Light and nimble with plenty of standard equipment and all-wheel-drive for an opening price of less that 20 grand, including destination charges? It’s almost a no-brainer.

Please contact us to order this feature.

WordSearch
Nov 17, 2014

Overview

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

Top Gear
Nov 17, 2014

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Profiles, Bill Mitchell
Nov 17, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

William “Bill” Mitchell was just that kind of guy: here today, designing for tomorrow. As the head of GM styling for nearly 20 years, Mitchell was the anti-rectangle. He was well-rounded when things were still square. He was out of the box when things were still boxy – “the sheer look,” the late GM design boss once described the cars of his day. Conservative? Never.

Please contact us to order this feature.

The Auto Sleuth
Nov 17, 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Six decades of the Beetle
FineLines Nov 17, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

Even if Volkswagen never puts its name on another Beetle, everyone would know the car just by looking at it. It is perhaps the most recognizable shape of all time. A rolling logo. Volkswagen ads also trumpeted the fact that the car changed very little from year to year. In an era of planned obsolescence in both function and design, few people could detect, for example, a 1958 Beetle from a 1959 version.

Please contact us to order this feature.

Ford Mustang: 2005-’09
Nov 17, 2014

Overview

Description

One of the most popular automobiles of all time made its debut at the 1964 World’s Fair in New York City, and the 2005 model was the first real modern attempt by Ford to recapture the mystique of the original. Ford really nailed the 2005 Mustang’s retro-influenced design, which displayed just the right amount of nostalgia that both aging baby boomers as well as more youthful buyers seemed to like.

Please contact us to order this feature.

AutoCross
Nov 17, 2014

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

2015 GMC Sierra HD
Nov 17 , 2014 AutoPilot

Overview

Description

If Detroit’s heavy-duty truck pitches are any indication, buyers in this league are most concerned about hauling, towing and power capacities. The manufacturers’ respective stats in these categories permeate virtually all of their print, broadcast and Web advertising as if achieving numerical superiority represents the sole difference between success and failure. Well, there’s a lot more too it than that.