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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.
What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.
- About 800-900 words; Word text file plus high-resolution art files for print and Web use.
- Mac and PC layout with accompanying text and art files for maximum work flexibility.
- High-resolution artwork suitable for print.
- Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.
Women buy cars, too.
I’m guessing you guys overlooked that stat when you decided that male celebrities should voice your TV commercials.
Maybe I’m watching the wrong channels, but I have yet to hear a female celebrity narrate a car ad.
Sure, I understand that it’s all about marketing and directing your message at your desired demographic, but hello, allow me to reiterate, women buy cars, too.