Overview
Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.
If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
What is Auto Edit?
Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.
Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.
Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.
Story Intro
What sedan is the poster child of the entry-luxury segment? The BMW 3-series, of course.
It seems like there’s always a new challenger from an up-and-coming brand, but that’s where the 2017 Jaguar XE is different: Jaguar has history, although that can be a good or a bad thing.
Jaguar has attempted to dethrone or at least keep pace with BMW in this class before. Years ago, under Ford’s ownership, the Coventry, England-based automaker introduced the X-Type and S-Type models, but with mixed results. Current management, the Tata Group of India, has propped up Jag’s research-and-development efforts this time around, resulting in a more technically advanced car that blends performance with cool contemporary styling.