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What is Auto Edit?
Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.
Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.
Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.
In this time of cheap gas and automakers’ focus on larger, more profitable trucks and so-called crossovers (tall wagons), compact sedans such as the Nissan Sentra have to fight for your attention. This is where regular updating comes in handy. As with some people, going under the knife for some tightening and tweaking is a popular tactic in the automotive industry. It’s done to increase competitive advantage and marketing muscle and also to showcase mechanical and technical innovation or introduce new or modified trim levels and options.