Six decades of the Beetle
FineLines Nov 17, 2014

BeetleOverview

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Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

Even if Volkswagen never puts its name on another Beetle, everyone would know the car just by looking at it. It is perhaps the most recognizable shape of all time. A rolling logo. Volkswagen ads also trumpeted the fact that the car changed very little from year to year. In an era of planned obsolescence in both function and design, few people could detect, for example, a 1958 Beetle from a 1959 version.

Please contact us to order this feature.