Shift! June 10, 2013

Overview

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Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Luxury electric on indefinite hold: Under intense pressure to increase global sales volumes, Infiniti’s new boss is realigning the company’s priorities by indefinitely putting on hold the 2015 Infiniti LE, which would have been the first all-electric mid-size sedan from the luxury brand. The battery-electric LE was to have been produced in the United States using more or less the same underpinnings as the all-electric Nissan Leaf, built in Smyrna, Tenn. Infiniti’s recently hired CEO Johan de Nysschen also made it a priority to kill off the Infiniti Emerg-E plug-in hybrid supercar concept last fall, one of his first actions after being hired. De Nysschen is also tempering expectations that Infiniti will nearly triple sales in four years, says industry publication Automotive News.

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Reinventing the Mustang? – The Octane Lounge – June 10, 2013

Overview

Description

Already, the buzz is feverishly building about the next-generation Ford Mustang, which will be introduced next year as a 2015 model.
The fact that the new Mustang is a hot automotive topic is hardly surprising. When Ford introduced the original Mustang at the New York World’s Fair on April 17, 1964, it was an immediate sensation, blowing past even the most optimistic sales estimates. Dealers ordered 22,000 Mustangs the day it was introduced, and in its first 18 months of production, Ford sold more than a million of them.

Please contact us to order this feature.

Where do the Mustang and Camaro go after “retro”? – Full Throttle, June 10, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Both Ford and Chevrolet have to make a decision and it can’t be an easy one.
Where do they take the Mustang and Camaro next?

It’s the kind of question that keeps executives staring at the bedroom ceiling at 3 a.m. trying to think of an answer.

Other automakers have similar issues. BMW doesn’t dare mess up its 3-series and if Porsche makes a misstep with the 911, there will be heck to pay. Chevrolet has to be careful with the Corvette, but that doesn’t seem to stop the company from making drastic changes. Perhaps that has to do with the fact that the current Corvette has been around for close to a decade, so you can’t really have anything other that drastic changes, hence the gorgeous new 2014 model.

Please contact us to order this feature.

The Auto Sleuth – June 10 , 2013

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Vincent Hugo Bendix – Legends, June 10, 2013

Overview

Description

As it turns out, there was little, if anything, that could stop him. From an early age, the founder of the Bendix Corporation showed the kind of spirit that comes around once every century or so. He was creative, fascinating and he was willing to take a few chances. In fact, Bendix ran away to Manhattan in 1898 at age 16, the scene for many entrepreneurs of the time.

Please contact us to order this feature.

Show of respect – AutoKnow, June 10, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

It probably seemed like a good idea at the time. Head down to the park or Main Street and check out the cool cars gathered at the show.

Then it happens. You rub a fender with your watch. You drop your bike against a door. Your 80-pound dog jumps up on the other door, paws flailing. And your kids start climbing on the hood.
And then what?

Please contact us to order this feature.

James Dean – June. 10, 2013

Overview

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

It’s hard to fathom why some movie stars become better known after they reach that big sound stage in the sky. In the 1920s, it was the early demise of Rudolph Valentino, the consummate Latin lover who achieved god-like status after his all too-early exit. Marilyn Monroe received similar status that far exceeded her earthly stature.

But perhaps the most celebrated deceased actor, and one who has influenced more generations of young adults than just about any other cult hero, is, unquestionably, James Byron Dean.

Please contact us to order this feature.

Top Gear – June. 10, 2013

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

The original Mini – FineLines June 10, 2013

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

It’s a hard-to-believe reign that lasted decades, but the proof is definitely in the pudding. Or, in the fact that the Mini – although in a highly revised form – came back with a new body and a similar (but sportier) mission.
When the car was launched in the late-1950s, it was supposed to be an answer to fears that the global supply of oil would be reduced to a trickle.
It was 1956 during the Suez Crisis and Britain, along with a number of other countries, had succumb to gas shortages and invoked rationing. What was needed was a small car that was cheap to own and good on gas. That’s it, that’s all.

Please contact us to order this feature.

WordSearch June 10, 2013

Overview

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.