2015 Lexus NX – Sept 1, 2014 AutoPilot

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

Automotive sales have been hot and one of the hottest segments is that of the compact luxury wagon.
The Lexus NX is the latest to sign on, slotting in below the current RX as the company’s entry wagon. It joins other 2015 newbies that include the Lincoln MKC, Mercedes-Benz GLA and Audi Q3 plus current members BMW X1, Acura RDX and Buick Encore.

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AutoCross – Sept 1, 2014

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

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Overhaulit Part 59
Carbon disaster

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

We end up “hood”winked after a custom builder has more talk than talent. Now, what, exactly constitutes a big mistake? Accidentally cutting the roof off the car with a torch would be one. Painting the car pink instead of black would be another. And contracting an unknown outfit to make a carbon-fiber hood for our 1970 Plymouth project would also be right up there.
Talk about bad blood.

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Chevrolet Chaparral
AutoGraph Sept 1, 2014

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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Overhaulit Part 60
The pleasure of sanding

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

The bodywork was so extensive that we had to actually check if the gas cap and rear emblem still fit. This is what several coats of sprayable body filler look like. Let the sanding begin. No, not really. We hate sanding, with a passion . . . but to get the smooth final result, you have to love it.

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Overhaulit Part 61
Digital tools

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

So, what would you like to do to your car? The way to know is to stay in the loop and here’s how.
As we get closer to the end of our Mustang project, you might have become a little lost along the way.
Like, what was the point of this project in the first place? Of the three cars in this series, the 1965 Mustang is likely the most representative of what someone might have in their garage and could eventually accomplish as time and finances allow.

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Overhaulit Part 62
High-performance hinges

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Even if a part has nothing to do with going faster, cornering harder or stopping better, that doesn’t mean it’s not high performance. We have this saying around the office, that if it doesn’t make the car perform better, we don’t put it on. I guess that’s really more of a statement of purpose than a hard-and-fast rule because sometimes parts are just too pretty to pass up. Or stylish.

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Overhaulit Part 63
You want to paint under where?

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Glossy, matte, black, gray or body color? A person could really lose sleep over this.
Everyone knows what color a silver car will be. Silver, I’m guessing. Our 1963 Corvette project will be Sebring Silver, in fact. But what about all those places you can’t see, like under the carpet, under the floor and even under the spare tire carrier? What color are they supposed to be?

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Overhaulit Part 64
When 1965 meets 2005

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Hey, just because someone has good taste in classic cars doesn’t make them a designer, right? So, it’s a bit hit and miss, which is why if there’s a direction to err in, it’s probably on the side of subtlety, and that’s exactly where we’re at with our 1965 Mustang 2+2. Subtlety.
The theme (the big “A”) was more of a question: what if our 1965 Mustang actually arrived for 2005?

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2015 Tech, Not So Simple Anymore! – AutoKnow
Aug 25 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Cars that stop themselves, cars that talk to themselves, cars that suggest shortcuts and cars that can even drive themselves. It all sounds like something from a futuristic fantasy movie.
But it’s closer than you think with some of that finding its way into the new 2015 models. Study results showed many modern commuters spend three hours or more behind the wheel everyday, making connectivity and entertainment more of a need than a want.