Profiles, Stirling Moss – Sept 15, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Looking back, it seems obvious that many prominent racing figures were born to drive.
For Stirling Moss, it was obvious even before he became one the most amazing racing greats of all time.
After all, if you had grown up in a household where your father raced sports cars in his spare time and once finished 16th in the Indianapolis 500, and your mother was a champion driver in her own right, you would likely wind up with a passionate interest in the sport, too.

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2015 Ford Edge – Sept 15 , 2014 AutoPilot

Overview

Description

The next-generation Edge arrives in early 2015 with a 2.0-liter turbocharged four-cylinder as the base engine. That’s small, indeed, but it’s expected to generate 245 horsepower and 270 pound-feet of torque. It will be available in all-wheel-drive versions and be capable of muscling up to 3,500 pounds of trailer weight.

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Overhaulit Part 47
Dialing in the gauges

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Just put in some gauges, will ya? Easier said than done. Right about now, I wish this particular 1970 Plymouth was actually our 1965 Mustang project. You see, the Mustang has round gauges and there are a few companies that sell drop-in packages with modern instruments to keep tabs on what the car is doing. Just place your order, remove the stock gauge panel and install the new one with the new gauges.

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Overhaulit Part 48
Off to market

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

What would we do without the aftermarket supplying us with all those new pieces to replace the scratched-up, rotted, worn-out and beat-up originals on our cars? When all the parts arrive, you might still choose to the use some of the original pieces you had intended to replace, depending on the quality.

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Overhaulit Part 49
Brace yourself

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

I really like the way it looks. Modern. Mechanical. High tech-ish. But brace yourself – pun intended – it’s actually functional, too. When there’s more tires, brakes, power and steering, you need more of something else. . .

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Overhaulit Part 50
A dash of this . . .

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

When it comes to our 1970 Plymouth project, you are by now familiar with the ripple effect. Geez, you should be since I’ve been harping about it over the last 50 – five-zero – installments of this series.

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Overhaulit Part 51
Here’s a tip

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Most people buy mufflers for the way they might sound, or maybe the fit. Not us. What would we do without the aftermarket supplying us with all those new pieces to replace the scratched-up, rotted, worn-out and beat-up originals on our cars? You get what you pay for: a seemingly good deal on a new aftermarket exhaust turns out to be a mess of kinked bends.

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Shift! Sept 8, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Hell On Wheels
AutoKnow Sept 8, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

While it might be unrealistic to expect a family trip to go totally as planned, working within a framework of flexibility and preplanning can help create a pleasant atmosphere and make trips fun for everyone. Whether it involves not taking into account the feelings of others, the problems that most often plague families on their vacations ultimately stem from a lack of communication. For any journey, try to include some appropriate travel-based activities that can help relieve the tension and promote unity. Remember, too, that rest and stretch time during long car trips helps keep tempers in check.

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The Auto Sleuth – Sept 8 , 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.