Overhaulit Part 27
Braking zone

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

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Description

We’re betting that a safety upgrade won’t hurt the value or appeal of our 1963 Corvette one bit. When you’re restoring a rare and expensive automobile, there’s always the question whether to upgrade it. And if so, how, and with what. The value of our 1963 Corvette is in its originality, or at least in its original appearance. But that means skinny reproduction tires, heavy manual steering and drum brakes all around. So, what do you do?

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Auto books for Christmas
AutoKnow Oct 6, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

While it might be easy to simply pick up the first glossy picture tome you see, getting a book with some actual words and a real story is what really gets us going. And that selection requires a little research. Well, we’re your research. So, here are a few suggestions that are sure to beef up the library of any auto enthusiast.

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Profiles, Mario Andretti – Oct 6, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Some sort of driver, indeed, and a whole lot more. He is a man who, in a career spanning more than 30 years, has won virtually every big race and every major championship there was to be won. His unique blend of tenacity, determination and incredible driving skill places him amongst the best – perhaps the very best – drivers who have ever donned a racing suit.

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Get in the car and I lose my “filter”
Full Throttle, Oct 6, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

If you like me at all, don’t accept a ride from me. Ever.
It’s not that I begrudge anyone a lift; I’m glad to do it.
The problem is, when I drive, I tell the truth . . . or at least my version of it.
Painfully. Irritatingly. And absent-mindedly.Yes, I lose my “filter.”
Really, put me behind the wheel with an inquisitive passenger, and I’ll tell them just about anything.

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Ferrari Enzo – FineLines Oct 6, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

The odds of winning the lottery are probably greater than your chances of spending some seat time in this most ultimate of Italian sports cars. With only 400 ever slated to be built, including 80 destined for North America, the entire run of the Ferrari Enzo Ferrari, the official name, was spoken for before the first one was ever shot with that distinctive shade of red paint. From the beginning, the $670,000 Enzo was destined to be something special in terms of looks, performance, execution and exclusivity.

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2015 Camry – Oct 6, 2014 AutoPilot

Overview

Description

To appeal to new and existing buyers alike, Toyota has sharpened the Camry’s claws in one of the brand’s more dramatic updates. In fact, you could almost consider the latest effort completely new, were it not for the carry-over powertrains and basic structure although even that has been visited with some change.

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Overhaulit Part 28
Looks great, but does it work?

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

It’s the moment of truth after redoing the rear suspension for the second time. After spending plenty of time and money trying to make the stock leaf springs work, we gave up and took it all out. That’s OK as we’re more than pleased with the result. No rattles and no shakes, but the ride is way too stiff and a tire is still scuffing the inner wheelwell when turning into uphill driveways.

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Overhaulit Part 29
The cost of cool

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

“Custom” sounds like a great word, but it comes with a price, and not just dollars. When you start down a road where you’re not only building an engine, but doing something that isn’t very common, you might want to rethink it for a couple of reasons: it’s going to be expensive, it’s going to take a long time and there’s always the chance it might not work all that well. . .

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Overhaulit Part 30
Eye buy

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Ordering parts with our appetites instead of our brains. “I want THAT!’
Have you ever been at a restaurant – practically starving – and ordered something that sounded delicious only for it to be massively disappointing? Who hasn’t. Well, this is the automotive equivalent of that. Our eyes are bigger than our stomachs.

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Overhaulit Part 31
Power up!

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Build for the purpose, not to get the really big number. It looks pretty, sounds tough and has hair-trigger throttle response. Although this is not the engine that eventually took up permanent residence in the Mustang – that’s left to our new 331 that really shows just how far engine technology has come – the next step was to dyno test it to verify our modifications. . .