Lincoln Zephyr
FineLines Oct 27, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

The Lincoln-Zephyr, a luxury car created to serve the needs of buyers whose economic circumstances had forced them to consider more modest forms of four-wheeled transportation. Edsel Ford, son of Henry Ford, had good reason to be concerned. Back in 1922, he had convinced his father to purchase Lincoln. As head of the division, it was Edsel’s job to bring in the cash, not a simple task considering the stock-market crash in late 1929.

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Auto Almanac
Oct 27, 2014

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Cecil Kimber
Legends Oct 27, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

He had a zest for life and a nose for business. However, the man who built what becamse the most popular British sports-car marque in history, wasn’t much of a mechanic and tragically, never saw his little car develop. “A sports car should be fast,” Cecil Kimber once said, “even when it is standing still.”

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2015 Colorado
Oct 27 , 2014 AutoPilot

Overview

Description

The return of both General Motors’ trucks signals resurgence in what was a mostly dormant class, namely the mid-size pickup.
Retired, seemingly for good, after the 2012 model year, the Colorado/Canyon are back with a new global platform, more power and standard features plus, most importantly, greater hauling and towing capacities, which should interest those who use pickups for work and/or play.

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Profiles, Tim Flock
Oct 27, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Timothy “Tim” Flock was truly a NASCAR pioneer and a classic case study in hard living and fast driving.
He was a two-time stock-car champion who won 40 races. Yes, Flock was that good. In fact, he won 18 poles and 18 races during his 1955 Grand National championship season. His 21.1-percent career winning percentage is still one of the best in NASCAR history.”He was a cool customer,” said Richard Petty on an ESPN Classic SportsCentury special featuring Flock.

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Cars and lifestyle have always gone hand in hand
Full Throttle Oct 27, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Is what’s parked in your driveway reflective of your lifestyle? Of course it is. Let’s take a little stroll back in time. The Rockabilly scene is a fashion and music subculture that is reflective of the 1950s. There was a major rebirth of the scene in the late ’60s and early ’70s. In the ’50s, as rock ‘n’ roll was becoming popular and there was also a type of music called hillbilly, which during that time was really just the name for country music. The Rockabilly movement was a hybrid of the two genres, hence its name.

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“Look beyond the potholes”
Oct 27, 2014

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

The world is a much smaller place now than it was in 1980. Garry Sowerby says it was a little rougher back then, too. Setting out to break the around-the-world driving record – and shattering it by a month, taking just 74 days in a Volvo station wagon – there was no GPS, no cell phones or Google or Web sites to research the whole thing. Lots of phone calls and winging it at various sketchy border crossings.

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Overhaulit Part 17
Open wide!

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

When it works, putting twice the rubber on the road is a beautiful thing. The trick? Actually making it work.
I get all jazzed up about tires. Compounds. Styles. Aspect ratio and section width. I could go on for days and days. How much do I love tires? I have been known to pay more for a tire to get a better looking tread pattern.
Obviously, I have issues, but the biggest one might be relaying the art of sizing, here and now. . .

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Overhaulit Part 18
Numbers game

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

How much would the car drop in value if we trashed the original engine? No one wants to find out.
When you last read about the ’63 Corvette, we were armpits deep in camshaft selection, cylinder-head porting and block preparation. Lots of technical stuff.
The purpose of this story is not to show you how to rebuild an engine in 1,429 easy steps, but rather to highlight the experience we had after we got the whole thing together.

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Overhaulit Part 19
When a suspension goes wrong, scrap it!

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

So much for experiments.
Sometimes they work out and sometimes you end up doing something completely different that costs three times as much money. Believe me, the latter would be my first choice, too, but when so close means it doesn’t work the way want it to, then sometimes going back to the drawing board is best. As awesome as our Mustang looked with all the tricks we performed to the rear suspension to get it sitting just right, it just didn’t perform.