Detroit Auto Show: STOLEN.
The Octane Lounge Nov 10, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

Ford Motor Co. came out of the box with some momentous announcements at the North American International Auto Show in Detroit, Mich., where the Blue Oval brand stole the early headlines in grand style. The undisputed star of the Detroit Auto Show was the Ford GT, which is mostly made of carbon fiber. However a Shelby GT 350R and a new Raptor SVT pickup truck were nearly as significant and showed that Ford has a lot going on. Where the previous Raptor used a V8, the new model uses as V6 and has an aluminum body.

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Chip Foose
Legends Nov 10, 2014

Overview

Description

Perhaps best known for the TV show Overhaulin’, award-winning designer Chip Foose is quite possibly the first of his breed to achieve mass recognition. On the same show, where an unsuspecting owner’s vehicle is made over in a short timeframe, it is also important not to label Foose as the king of the quick hit. In fact, he has created a legacy of rolling automotive art well beyond his 51 years.

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Volkswagen XL1
AutoGraph Nov 10, 2014

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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So, we can’t cope with aggression.
What else is new.
Full Throttle Nov 10, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

OK, so do you remember Fried Green Tomatoes from, like, a thousand years ago? Allow me to refresh you. Kathy Bates plays a middle-aged housewife who is taken for granted by everyone around her. She reaches her breaking point when a pair of young T.A.R.T.s (that would be Trendy, Arrogant, Restless, Twentysomethings, of course) beat her to a parking spot at the grocery store and gloat, “face it lady, we’re younger and faster.”

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Profiles, Don Yenko
Nov 10, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Don Yenko was never the kind of guy who could sell eggs to a chicken farmer.
The affable, gregarious man from Canonsburg, Pa., a sleepy town of 10,000 just west of I-79 on the Chartiers River, was more into tinkering with machinery and pushing the envelope than pushing cars off his lot. Although he did that, too. He was as unassuming as an overcast Tuesday morning. He was as forward thinking as Henry Ford.

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Simple might be scary, but sometimes
it works just fine . . . Nov 10, 2014

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

More than 400 miles from home, picking up a newer vehicle we had never before seen in person, let alone driven, wouldn’t be that big of a deal. Just get in and drive. But this is a 1955 Chevrolet, purchased as a company project car, thanks to the constant badgering of Senior Editor Malcolm Gunn, who has been having recurring night sweats over selling his ’55 Chevy somewhere around 1968.

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1960 Oldsmobile
FineLines Nov 10, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

Oldsmobiles used to be easy to spot.
Back in the 1950s, they were far more imposing than the typical Chevy, Ford and Plymouth, with massive grilles and bumpers that looked as though they could bash right through a brick wall and come out the other side completely unharmed, chrome gleaming brighter than ever. The look, the rumbling sound emanating from the exhaust and the aura are what set these cars apart from the crowd.

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Volvo V70/XC70: 2005-’10
Nov 10, 2014

Overview

Description

The V70 series was as practical as it was good looking and attracted customers who bought into Volvo’s reputation for ruggedness, comfort and safety. Although many buyers could have afforded pricier German wagons, V70 buyers tended to be more active, less conspicuous people who enjoyed their cars to the fullest.

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AutoCross
Nov 10, 2014

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

Overhaulit Part 10
‘It fits’ is half the battle

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

So we know that stopping is good, and we know that stopping better than anyone else gives us the edge on the street in terms of safety and on the track in terms of performance.
But, we have a curve ball in all this: just because you transplant bigger and better brakes onto your vehicle doesn’t necessarily mean it will stop any better than before.