1965-’66 AMC Ambassador
FineLines May 3, 2016

FineLines_AMBASSADOROverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

When people are willing to spend money on big cars, why try to sell them something smaller? The 1960s was an age where excess wasn’t actually seen as excessive, so the market for small and thrifty cars was indeed thin. And if an automaker didn’t build big cars, it was missing out on both sales and huge profits. Sleek and stylish, the redesigned American Motors Ambassador had everything going for it when it first appeared in 1965. As the company’s flagship fashion statement, the car seemed (on paper, at least) to be the equal of its Big Three competition.

Please contact us to order this feature.

15 years after Dale Earnhardt
AutoKnow May 3, 2016

AutoKnow_EARNHARDTOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
  • Artwork resolution (200-250 dpi) is high enough for print use.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The shockwaves caused by the death of Dale Earnhardt 15 years ago rippled across the racing landscape faster than any of the 850 ponies under the hood of his racing machines could have ever carried him. ‘NASCAR has lost its greatest driver ever,’ then-chairman Bill France, Jr., said the evening of Feb. 18, 2001, after the on-track death of the circuit’s biggest star. Earnhardt, 49, died on the last lap of the season-opening Daytona 500 in Florida. In the short term, the NASCAR world was devastated, but in many ways Earnhardt’s death was not in vain.

Please contact us to order this feature.

2017 Cadillac XT5
May 3, 2016

AutoPilot_16_XT5Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

You have to give Cadillac full marks for introducing a constant stream of new or reworked models to tempt us. We’re only part way into the 2016 model year and already this General Motors premium division has introduced two new 2017 vehicles. Joining the previously announced CT-6 flagship sedan is the XT5, a tall wagon that replaces for the SRX. ItÕs being built both in North America and in China. The five-passenger wagon shares virtually nothing with the outgoing rig, hence, presumably, the new name.

Please contact us to order this feature.

Profiles, Zora Arkus-Duntov
May 3, 2016

ProFiles_DUNTOVOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The Corvette without Zora Arkus-Duntov? Nope. America’s beloved sports car wouldn’t have happened the way it did, if at all. Although this engineer didn’t actually invent Chevrolet’s fiberglass two-seater, he was certainly responsible for turning it into the high-performance, highly desirable car it is today. Born in Belgium on Christmas Day, 1909, Arkus-Duntov spent his early years in Russia and Germany where he graduated with a degree in engineering in 1934. At the onset of World War II (1939-’45), both he and his brother Yura joined the French Air Force to fight advancing German forces.

Please contact us to order this feature.