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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Sometimes in life, getting what you want can be, well, not what you thought it would be. That applies to that gray area of how you think a certain new car will be versus the sometimes crushing reality of how it actually is during the test drive. It reminds me of a familiar pattern in my life: the post-payday shopping spree. All month long I would eye a gorgeous ensemble, strolling through the mall, picturing myself in that periwinkle mohair sweater set and those brushed cotton khakis. Or that tailored leather blazer.