Author Archives: Tabitha

Volvo Coupe Concept
AutoGraph Nov 17, 2014

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Overhaulit Part 8
Plan it, then build it

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Start with a drawing: it’s your darned road map.
Everyone who has ever owned an old car knows that it’s never really ever finished. It’s a canvas you just keep adding stuff to and fixing when it needs fixing. There’s no goal, no end point. You put a little money into it when you have some to spare. There is absolutely nothing wrong with this approach. Most hot rods are done exactly this way.

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Overhaulit Part 9
Remove the body or leave it?

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

You could decide on a new paint job for your car and be done with it.
And that’s exactly what we were thinking when it came to the not-so-shiny 1963 Corvette coupe we purchased from a sleazy used-car emporium in the Bronx, N.Y.
But then our paint-and-body expert said, “You know, we could do a much better job and it would actually be easier if we took the body off the frame.” Easier. Perhaps in one respect, but when you make this decision, you are entering a hell storm with every other aspect of the car.

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Surprise!
AutoKnow Nov 10, 2014

Overview

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

One charge, 200 miles?
That’s right, in a debut that could become a game-changer in the electric-vehicle market, Chevrolet unveiled its slick Bolt concept, an all-electric vehicle that parent General Motors says will provide a surprising 200-mile range with a price tag of about $30,000 after federal incentives and credits.
Expected to reach production in 2017. . .

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Detroit Auto Show: STOLEN.
The Octane Lounge Nov 10, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.theoctanelounge.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

Ford Motor Co. came out of the box with some momentous announcements at the North American International Auto Show in Detroit, Mich., where the Blue Oval brand stole the early headlines in grand style. The undisputed star of the Detroit Auto Show was the Ford GT, which is mostly made of carbon fiber. However a Shelby GT 350R and a new Raptor SVT pickup truck were nearly as significant and showed that Ford has a lot going on. Where the previous Raptor used a V8, the new model uses as V6 and has an aluminum body.

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Chip Foose
Legends Nov 10, 2014

Overview

Description

Perhaps best known for the TV show Overhaulin’, award-winning designer Chip Foose is quite possibly the first of his breed to achieve mass recognition. On the same show, where an unsuspecting owner’s vehicle is made over in a short timeframe, it is also important not to label Foose as the king of the quick hit. In fact, he has created a legacy of rolling automotive art well beyond his 51 years.

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Volkswagen XL1
AutoGraph Nov 10, 2014

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

So, we can’t cope with aggression.
What else is new.
Full Throttle Nov 10, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

OK, so do you remember Fried Green Tomatoes from, like, a thousand years ago? Allow me to refresh you. Kathy Bates plays a middle-aged housewife who is taken for granted by everyone around her. She reaches her breaking point when a pair of young T.A.R.T.s (that would be Trendy, Arrogant, Restless, Twentysomethings, of course) beat her to a parking spot at the grocery store and gloat, “face it lady, we’re younger and faster.”

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Overhaulit Part 10
‘It fits’ is half the battle

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

So we know that stopping is good, and we know that stopping better than anyone else gives us the edge on the street in terms of safety and on the track in terms of performance.
But, we have a curve ball in all this: just because you transplant bigger and better brakes onto your vehicle doesn’t necessarily mean it will stop any better than before.

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Overhaulit Part 11
Out with the buggy springs

Overview

If you are not a member of the media, you can still check out a limited selection of our stories available on our Web site www.theoctanelounge.com

Description

Pop quiz. What suspension technology found on our Project Plymouth dates back more than a century? Leaf springs no doubt smoothed the blows to the buttocks dealt you by a horse-drawn carriage. And in the early days when “cars” were nothing more than automated carts and carriages, leaf springs were naturally carried forward.
How, exactly, “buggy” springs found their way into the automobile well into the 1990s is anyone’s guess, but the pace of change – or more likely the desire to make change – was slow.