Author Archives: Tabitha

The new ways that car companies
are getting into your head
Full Throttle Jan 12, 2015

Courtney_1Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

  • About 800-900 words; Word text file plus high-resolution art files for print and Web use.
  • Mac and PC layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

When it comes to marketing in the auto business, originality is key, just like it always has been. However, it is now imperative that car companies make their digital presence known throughout the buying process. Customer participation through social media has become the new normal. For me, I love the old-fashioned car commercials. But I do look forward to seeing the evolution of cutting edge creativity.

Please contact us to order this feature.

2015 Volkswagn GTI
Jan 12, 2015 AutoPilot

Untitled-9.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Selecting the seventh-generation Volkswagen Golf GTI really makes sense for performance lovers on a budget.
It’s a car that can compete head to head with BMW 2- and 3-series models as well as similar import-based brands, but the VW takes a lot less cash to acquire while providing greater practicality.
Originally launched for the 1983 model year, the GTI brand quickly became famous as a secret weapon among small-car fanatics for its lively, fun-loving demeanor. . .

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Oh, speed, how I love/hate you
Jan 12, 2015

Untitled-49.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

I’m never thrilled with the thought of driving fast cars on racetracks. Even so, I’ve attended an open-wheel Formula racing school and I’ve driven a NASCAR stock car around the 1.5-mile Kentucky Motor Speedway. On other occasions, I’ve piloted various new vehicles on road courses. Once I’m on course, I become obsessed with speed. The wanna-go-fast switch in my noggin flips on, my eyesight narrows and my right foot turns to cement. Alas, my underwhelming track abilities aren’t pretty, but it’s fun.

Please contact us to order this feature.

Dodge Power Wagon
FineLines Jan 12, 2015

Untitled-40.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.
Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

When Dodge reintroduced the Power Wagon name to one of its pickup lines for the 2005 model year, it was paying homage to those rugged originals that earned their stripes nearly seven decades ago and have gone on to achieve cult status among off-road devotees.
Trucks wearing the Power Wagon badge represent strength, durability and the ability to travel where others simply run out of steam. Originals, or at least their remains, can still be found abandoned behind gas stations or quietly wasting away in farm fields, their bones picked clean, their working lives long ago ended.

Please contact us to order this feature.

Profiles, Richard Petty
Jan 12, 2015

Untitled-41.inddOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

“King” Richard’s ability behind the wheel not only put him in the winner’s circle, it helped put NASCAR in the big leagues of motorsports. Without the truly legendary Petty, now 77, you have to wonder where NASCAR might have ended up as this winningest-ever stock-car driver – 200 major event victories to be exact – nearly single-handedly transformed NASCAR from a regional circuit into the mega-million-dollar international spectacle.

Please contact us to order this feature.