Author Archives: Tabitha

How a diversion becomes and off-road excursion
Full Throttle March 2, 2015

Rhonda_Mug_shotOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

  • About 800-900 words; Word text file plus high-resolution art files for print and Web use.
  • Mac and PC layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

It has been a Murphy’s Law type of year for my family, so I needed an excuse to get away for the weekend with my sister. Retail therapy was definitely in order. We were looking for a little excitement … and new pairs of shoes. Little did we know our diversion would become an “off-road” excursion. The plan was to set out early on a Saturday morning in her new tall wagon/crossover/sport-utility vehicle since it has much more storage room for what we hoped would be and awesome retail adventure.

Please contact us to order this feature.

2015 Volkswagen Golf R
March 2, 2015 AutoPilot

AutoPilot_2015_GOLF_ROverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.

Description

Think of it as a more practical and quicker Audi TT-S and this new Golf is really a no-brainer for less than 40 grand. Constructing the Golf R begins with the newest Golf platform and four-door body style that has been stretched by about two inches overall, with most of the increase located between the front and rear wheels.

Please contact us to order this feature.

Profiles, Vincenzo Lancia
March 2, 2015

ProFiles_LANCIAOverview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to check out some of our stories online, visit www.theoctanelounge.com, which is owned by Wheelbase Media.Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art, where applicable.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 850 words: separate text file included.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Advertising? Vincenzo Lancia didn’t believe in it. Media publicity? Lancia saw a different way. He was perhaps the first example of just how powerful word-of-mouth sales could be. During a time when the burgeoning auto industry had hundreds of different players, Lancia stood alone because his cars stood on their own. At the end of the 19th century, there were automakers that could build high volumes of cars that had average quality, and there were those who built low-volume vehicles that were more reliable.

Please contact us to order this feature.