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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Raise your hand if you don’t know what a “Hemi” is.
OK, allow me to rephrase that. In the privacy of your own home, with the lights off and with no one else watching, who’s willing to raise their hands because they don’t know what a Hemi is?
Of course with the lights off, I can’t see you, but if you don’t know what the word Hemi means, you’re hardly alone. Chrysler has spent years answering the question, “Does that have a Hemi?” but judging by the letters I get and the talk around the water cooler, the company still hasn’t spent enough time or ink telling anyone what a Hemi is and why they should want one.