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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The shockwaves caused by the death of Dale Earnhardt 15 years ago rippled across the racing landscape faster than any of the 850 ponies under the hood of his racing machines could have ever carried him. ‘NASCAR has lost its greatest driver ever,’ then-chairman Bill France, Jr., said the evening of Feb. 18, 2001, after the on-track death of the circuit’s biggest star. Earnhardt, 49, died on the last lap of the season-opening Daytona 500 in Florida. In the short term, the NASCAR world was devastated, but in many ways Earnhardt’s death was not in vain.