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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

It probably seemed like a good idea at the time. Head down to the park or Main Street and check out the cool cars gathered at the show. Then it happens. You rub a fender with your watch. You drop your bike against a door. Your 80-pound dog jumps up on the other door, paws flailing. And your kids start climbing on the hood. And then what? Actually, custom painter Serge Leger knows exactly what. “You’re looking at maybe $8,000-$12,000 for a high end paint job. “And if it’s really custom and a repair can’t be made to match, you have to paint the whole car.”