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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

There are generally two kinds of concept cars. The first closely emulates an upcoming production model. They usually have slightly exaggerated features, but are close enough to accurately gauge public reaction. The second kind of concept is more fanciful and, well, usually completely pointless. The intention is to attract crowds with some take on future style and technology.
The 1958 Ford Nucleon could supposedly reach 5,000 miles on one fill-up of uranium, while the 1997 Cell Craft G440 Flying Car rolled down the road but also lifted and flew on demand like a helicopter. Well, you have to admire the effort.