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Use: Media professionals demanding a variety of automotive topics for broader readership.
What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Elle Shelley – the bright 30-something Chief Marketing Officer for Phoenix, Ariz.,-based Local Motors – wasn’t even born in 1967 when this award-winning Dustin Hoffman movie was released. Yet, she says, The Graduate will forever rate as one of her all-time favorite films, and it’s easy to see why.
Shelley is an important member of an innovative team that is posturing itself to forever change the course of 100 years of car construction by using a certain material in special way to build cars. You guessed it, plastics.