Overview
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What is Auto Edit?
Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.
Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.
Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.
Story Intro
Packing an excessive amount of gear into a beautiful design and selling it for a steal of a deal is what Kia does to win friends and influence buyers. There’s no better example of this philosophy than the 2017 Cadenza sedan that’s due to arrive later this year. Not all that long ago (before 2009) few people would have believed that any Korea-based automaker would be selling luxury cars in North America. Today, Hyundai is spinning off the Genesis into a separate upscale brand and Hyundai’s Kia division has both mid-luxury Cadenza and upper-range K900 four-door sedans in its lineup.