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Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
• Artwork resolution (200-250 dpi) is high enough for print use.
• Includes Photoshop layers file of main art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

When it comes to braking/stopping/slowing down, reaction time is a major issue, which is why it’s important to not be distracted behind the wheel. Texting/cell-phone use and fiddling with dash controls seem to be the focus these days and rightly so.
But what about the brakes themselves? But brakes are brakes, right?
Wheelbase Media, in conjunction with online tire/wheel store The Tire Rack and Italy-based Brembo Brakes, embarked on a set of tests (stopping distance from 60 mph to zero) that went everywhere but where you might think.