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Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main “Shift” art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 900 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

BMW begins electric-car production: Commercial production of the BMW i3 electric city car is under way at its plant in Leipzig, Germany. The automaker has entered into “a new era of automotive construction” that includes using United States-made carbon-fiber-reinforced-plastic (CFRP) components, and even wind power. The premium electric vehicle is purpose-designed to reduce fuel consumption and emissions in urban areas. It marks the first time that CFRP has been used in volume auto production.