HP – The Octane Lounge – Oct 7, 2013

Overview

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Description

These really are the good old days, all over again.
While car collectors and old-timers will ramble on and on about Hemicudas, Ram Air IV GTOs and W-30 Oldsmobile 442s, in truth what you can buy straight off the new-car showroom floor will easily dust even the best muscle cars from the late 1960s and early ’70s.

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If you have to ask yourself, the answer is probably ‘no’ – Full Throttle, Oct 7, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

It’s 5 p.m. and you can’t wait to get over to the lounge to socialize with your buddies.

Wrapping it up at 7 p.m. so you can get showered up for a dinner date, you jump in the car and head home. Heck, it was only one or two glasses of wine (or was it three?), you think. You must be OK as you’re not slurring your words; you’re not stumbling over your feet . . . you don’t even have trouble getting the key into the ignition.

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AutoCross Oct 7, 2013

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

Kia’s new look – AutoKnow, Oct 7, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

If you haven’t noticed, Kia cars have a different look. A different feel. A certain elegance they never had before.
And there are new models. Different models. Bigger ones. Look at the new Cadenza.

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2014 Mazda3s – Oct 7 AutoPilot

Overview

Description

You have to expect the unexpected when taking the wheel of the 2014 Mazda3.
With seductive looks, comfortable accommodations and impeccable road manners, Mazda’s redesigned compact punches well above its weight class when battling the other members of compact-car field.

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AutoCross Oct 7, 2013

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

The Auto Sleuth – Oct 7 , 2013

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Chrysler Hemi – Legends, Oct 7, 2013

Overview

Description

They don’t call it a legend for just any old reason.
The return of Chrysler’s “Hemi” engine in 2003 resurrected a blast fromthe past that beganmore than five decades ago.What happens when two worlds collide, egos clash and a sleeping giant awakens? The Ford GT40 of course, a racing automobile that was the offspring of a feud between Ferrari and Ford, and Henry Ford II’s emerging interest in winning at just about any and all costs. Back in the 1960s, Ferrari dominated international sports-car racing.

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2015 Mustang – AutoGraph Sept 30 , 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Volkswagen New Beetle: 2006-’10 – Sept 30, 2013

Overview

Description

The New Beetle’s slightly improved looks for 2006 retained the car’s fun-to-drive retro appearance that caused eager fans to gobble up the original. The front seats provided plenty of comfort and remained set well back of the windshield, making the vehicle better than most small cars in protecting occupants in a front-end collision. The base 150-horsepower five-cylinder engine provided reasonable performance and considerably more torque than the previous 115-horse four-cylinder. Unfortunately, tighter emissions regulations forced the optional 1.9-liter turbo-diesel out after the 2006 model year. The fold-flat rear seat nearly tripled the New Beetle hatchback’s otherwise diminutive cargo space. Convertibles offered less trunk room, but buyers didn’t seem to mind. Build quality for both models was excellent.